About 

I’m a Product Designer interested in the messy space between people, technology, and business.

Right now, I’m helping turn a traditional B2B business into a more structured and automated one by designing internal tools, fixing broken workflows, and experimenting with AI-assisted development.

I like asking, “Why are we doing it this way?” and occasionally turning the answer into software.

My path into design wasn’t particularly linear. I originally studied Sports Science, which gave me an early interest in human behaviour, research and how people interact with systems. That eventually led me into UX, followed by work across research, interaction design, visual design and product development.

Over time, I’ve become less interested in producing design deliverables for their own sake and more interested in understanding what is actually broken, why it is broken, and what the simplest useful solution might be.

When I’m not designing, I’m usually somewhere between the gym, music, travelling, and trying to learn something I probably didn’t need to know five minutes earlier.